MAUI, Hawaii – JBS USA, Greeley, Colo., was recognized with the International Packer Marketer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Through focus on marketing and customer service, JBS supported retailers and foodservice distributors in key markets. The team assisted HEB-Mexico with marketing strategies and billboard promotions. Additionally, JBS worked alongside a distributor in Mexico to feature the high-quality beef at customer events and with high-profile restaurants. JBS also was named a Top Three Sales Volume International Packer, and the Greeley, Colo., location earned a Top Five Sales Volume Fabricator award. JBS in Grand Island, Neb., earned a Four Million Head Certified award for the number of beef sides meeting the brand’s high standards since the plant first began offering the products.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.