MAUI, Hawaii – Tyson Fresh Meat, Dakota City, Neb., was recognized with the No. 3 Sales Volume Fabricator award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Tyson’s Dakota City, Neb., location is the top supplier of Certified Angus Beef ® brand Prime. For the Dakota City location’s 25th year offering the brand, growth was led by ground beef sales. In Joslin, Ill., the Tyson team added sales with every subprimal to maximize production at this one-shift location while also earing a Top Five Sales Volume Fabricator award. Tyson in Pasco, Wash., earned a One Million Head Certified award for the number of beef sides meeting the brand’s high standards since the plant first began offering the products.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.