MAUI, Hawaii – Chef Middle East, Dubai, U.A.E., was recognized with the International Distributor Marketer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Chef Middle East participated in hands-on beef cutting at the Certified Angus Beef ® Culinary Center in Wooster, Ohio, and then shared the knowledge gained with customers, helping them to choose the best cuts for their menus. The distributor’s Taste of Autumn event, coupled with robust marketing and frequent communications, helped the team introduce the brand’s Prime cuts and beef bacon to customers in the market.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.