Move over, chicken: there’s something new in prepared foods. Solving the “what’s for dinner” dilemma in an innovative way, retailers and Golden West Food Group, Vernon, Calif., have given consumers more reasons to shop deli rotisseries: Certified Angus Beef ® brand beef roasts. The first-of-its-kind Beeftisserie® roasts offer customers a flavorful, versatile and satisfying alternative to chicken. Plus, with no bones about it, it’s easy to serve with no waste. 

Mark Gwin, from the brand’s value-added products team, helped develop the item, satisfying his years-long curiosity about bringing beef to the rotisserie.

“We found the right fit,” Gwin says. “Beef is the No. 1 driver to the meat case – and it should be in the rotisserie, as well.”