Asheville, N.C. – Sept. 25, 2019 – DeMoulas Market Basket, Tewksbury, Mass., was recognized with the No. 4 Sales Volume Large Chain Retailer award by the Certified Angus Beef ® brand. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
DeMoulas Market Basket introduced Certified Angus Beef ® brand Prime in stores this year, which, along with the Certified Angus Beef ® brand, offers customers the ultimate selection of top-quality beef. Staff training and product promotions, especially a beef-focused July 4th campaign, enabled the team to help customers with product selections at the meat case. The grocer’s focus on quality products and service helped DeMoulas also to earn the Top Average Volume per Store in the 10 or more stores category.
About the Certified Angus Beef ® brand
World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit CertifiedAngusBeef.com or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.
