Asheville, N.C. – Sept. 25, 2019 – Food City, based in Abingdon, Va., was recognized as the Retailer of the Year by the Certified Angus Beef ® brand for leadership in product quality, marketing and sales. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

Food City has set the bar on quality and service in the region by offering the Certified Angus Beef ® brand for 20 years and by having trained butchers in stores to cut the meat, wait on customers, help choose a cut and share preparation tips. The duo was important as Food City introduced Certified Angus Beef ® brand Prime in stores this year, giving customers the selection of top-quality beef.

Promotions for Father’s Day, summer grilling and holiday roasting drew customers to the meat case. Additionally, weekly circulars and in-store signage shared information about the brand’s quality, which is well received by customers.

“Customers understand the difference and it’s driven by the people in our stores,” says Dan Glei, executive vice president of marketing and merchandising. “Our commitment to having a strong, highly trained butcher in the store makes all the difference.”

Steve Smith, president and CEO, says Food City’s growth is based on supplying great quality products that customers trust. “The Certified Angus Beef ® brand plays right into that sweet spot for us because really center of the plate is so important to our customers.”

About the Certified Angus Beef ® brand

World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.