21
September
2018
|
04:13 PM
Europe/Amsterdam

The Brand's Culinary Focus

Summary

Leading chefs and restaurateurs rely on the Certified Angus Beef ® brand’s quality to ensure consistently satisfied customers and return business, and because it’s an ideal canvas on which to apply their creativity.

The Culinary Center

The hub of this ideation is the brand’s Culinary Center in Wooster, Ohio, which opened in 2012 and offers 8,000 square feet of experiential learning space. The focal point for the brand’s education and business-tobusiness engagement, it offers:

  • A fully-functioning “Meat Lab,” equipped for cutting-edge, hands-on butchery exploration
  • Kitchens with a broad range of equipment, where guests can prepare and sample items for their menus, and experiment with on-trend techniques and flavor profiles
  • Learning space and a heritage dining room, perfect for fellowship and showcasing our team’s legendary hospitality

In addition, guests may purchase branded merchandise at the Black Hide Collection™ store, or visit a local Angus farming family as part of their custom, fully immersive visit. 

Culinary community engagement

The Culinary Center is in use nearly every business day, hosting world-class chefs, master butchers and passionate beef professionals. Within and beyond its walls, the brand furthers its commitment to support and engage its licensed partners with extensive training and educational opportunities, custom sales and marketing tools, and a wealth of other resources that strengthen relationships and support their success.

Featured on menus worldwide

Consumers enjoy mouthwatering Certified Angus Beef ® brand entrées at restaurants by chefs at the top of their game, like The Greenhouse Tavern and the Plum Café & Kitchen in Cleveland, Lewis Barbecue in Charleston, S.C., Black’s Barbecue in Lockhart and Austin, Texas, Seafood R’evolution in Ridgeland, Miss., and TPC Sawgrass in Ponte Vedra Beach, Fla.

Consumers can also find this fine beef at category leading chains, such as Saltgrass Steak House with 65 locations in Texas and surrounding states, and the Cheesecake Factory nationwide. Premium Certified Angus Beef ® brand burgers are served at MooYah Burgers, Fries & Shakes, and Johnny Rockets restaurants.

The world’s finest steakhouses and fine dining establishments, including Red, the Steakhouse, in Cleveland, Miami, and Indianapolis; El Gaucho in Seattle and Portland; Stark’s Steak & Seafood, in Santa Rosa, Calif.; and Oak Steakhouse in Charleston, S.C., Charlotte, N.C., Atlanta and Nashville, feature Certified Angus Beef ® brand Prime cuts.

These are just a few of the notable restaurants that feature the brand. To find local restaurants and grocery stores, visit CertifiedAngusBeef.com/buy.