MAUI, Hawaii – JOEY Restaurant Group, Coquitlam, British Columbia, was recognized with the International Chain Restaurant of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
At its Saltlik and JOEY locations, the JOEY Restaurant Group offers Certified Angus Beef ® brand Prime steaks. In addition to regular promotions and a chef competition, waitstaff training and a tabletop rancher card have led customers to order the steaks. The JOEY Restaurant Group has been offering the branded beef on menus for 20 years, demonstrating commitment to quality and customer satisfaction.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.