At Buckhead Meat, the team is dedicated to helping staff and customers gain knowledge to understand what’s new and choosing the best cuts for the menu. Monthly product briefings for the entire Buckhead team allow them to learn about specific items, taste them and understand menu applications. The team has also participated in hands-on training at the Certified Angus Beef ® Culinary Center in Wooster, Ohio, taking the experience to customers and inviting them into Buckhead’s own facility for menu ideation.
“It’s easier to get a customer out of their everyday environment to focus on some of the other things that may be out there,” says James Galione, production manager and master butcher, as they take chefs on a tour, look at their menus and offer suggestions. “We get them down to the cut shop and talk to the butcher to really narrow the spec they are looking for with the person who will cut it consistently every day, whenever they need it. It’s really just creating a trusting partnership to grow our businesses together.”
Josh Ennis, sales manager and Certified Angus Beef ® brand Specialist, explains the importance of special events that offer unique experiences with the brand. NFL Hall of Fame Kicker Morton Anderson and the beef brand’s Chef Tony Biggs assisted Buckhead with a Special Teams for Special Ops gathering. The sales team and customers have also visited an Angus cattle ranch, where they could learn about the passion and pride of family farmers in raising cattle and how the brand supports family farmers across the country.
“We know that we’re always going to get a high-quality product that’s consistent, but really what it’s about is partnership,” says Paul Mooring, president. “We’re bringing the rancher closer to our customers and making sure we have a relationship between those two.”
When the team visits with customers, the brand is top of mind in terms of customer satisfaction. The company’s commitment to quality led to the beef brand’s logo being painted on the building during a county fair-themed celebration for staff, chefs and their families. A family rancher also attended and shared his day-to-day experience on the farm with guests and his pride in the beef brand.
“Stamping the building says this is who we are, this is how we’re going to go to market, and we’re very proud of that,” Mooring says.
About the Certified Angus Beef ® brand
World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit CertifiedAngusBeef.com or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.