MAUI, Hawaii – Weis Markets, Sunbury, Pa., was recognized with the Top Retail Sales Volume Increase award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Since introducing Certified Angus Beef ® brand products two years ago, Weis Markets has kept momentum strong for promoting the beef and helping customers choose the best cuts. Regular product features, social media marketing and focus on the brand in the summer grilling contest led customers to the meat case, adding to Weis Markets’ sales and overall success with the premium beef brand.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.