MAUI, Hawaii – Reasor's, Tulsa, Okla., was recognized with the Retailer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Reasor’s 18 stores are known for offering the best in beef. For nearly 30 years, Reasor’s has been offering Certified Angus Beef ® brand cuts and later introduced Certified Angus Beef ® brand Prime. Some stores also offer dry-aged beef for flavor characteristic of fine steakhouses. Reasor’s features the beef in weekly promotions and for summer grilling on television, radio, digital and billboard advertising. Freshly trained meat managers guide customers in their product selections and provide cooking tips, leading Reasor’s to earn the No. 3 Sales Volume Small Chain Retailer award, as well.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.