MAUI, Hawaii – Giant Eagle, Pittsburgh, Pa., was recognized with the No. 2 Sales Volume Large Chain Retailer award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Giant Eagle promotes the branded beef to customers year-round. A focus on offering beef cuts from the chuck and round helped customers identify new meal ideas. Buy-one, get-one promotions also brought customers to the meat case. During the summer, Giant Eagle’s Barb-I-Q promotion shared information on the brand’s quality and beef cooking tips in all forms of media, from print to social media.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.