Asheville, N.C. – Sept. 25, 2019 – Trig’s, Minocqua, Wis., was recognized with the Retail Marketer of the Year – Small Chain award by the Certified Angus Beef ® brand. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

Though located in a tourist destination, Trig’s stores cater to residents all year by offering top-quality meats, such as the Certified Angus Beef ® brand and now, Certified Angus Beef ® brand Prime. Stores introduced bistro burger selections this summer, too, to kickstart backyard grilling. The branded beef products were promoted in social media, advertising, radio and store signage, so customers from near and far recognize the brand by logo and understand its quality.

“They want quality products, just like the Certified Angus Beef ® brand,” says Trig Solberg, founder and chairman of the board. “So if they come in today, they come in tomorrow, they come in a month from now, they know they’ll get the same quality every time.”

Training is the foundation of the team’s success in building rapport with customers. This year, the meat team journeyed to a local Angus farm to understand the brand’s dedication to quality from the start: family farms.

“We want our associates to be very confident and comfortable with what they’re selling and know they’re selling the highest quality products,” said Troy Shuelke, meat and seafood director of operations. “Training from the Certified Angus Beef ® brand has definitely helped our meat managers become consultants for customers. It gives them the confidence to be out there with our guests when they have a question.”

About the Certified Angus Beef ® brand

World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.