MAUI, Hawaii – Price Chopper and Market 32, Schenectady, N.Y., was recognized as the No. 5 Sales Volume Large Chain Retailer at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Price Chopper / Market 32 offers customers a selection of the brand’s fresh and ready-to-cook meal solutions. Stores introduced the brand’s deli meats and marinated sirloin beef tips, and regularly featured products in the weekly circular, social media and radio advertising with recipe ideas. Seasonal promotions offered beef roasts and recipes for the holidays, as well as the best cuts for summertime grilling.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.