MAUI, Hawaii – Meijer, Grand Rapids, Mich., was recognized with the Large Retail Chain Marketer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
At nearly 240 stores, Meijer offers top-quality beef and features products in weekly circulars and on social channels. Meal ideas are shared with bloggers and consumers at events, through holiday roast promotions and deli meat and frozen burger promotions year-round. Through extensive training of its meat staff, Meijer helps customers enjoy great-tasting beef, which earned the Top Sales Volume Large Chain Retailer award, as well.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.