MAUI, Hawaii – National Beef Packing, Kansas City, Mo., was recognized as the Packer Marketer of the Year at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
National Beef invested in new resources to promote a full line of Certified Angus Beef ® brand product offerings, including Natural, Prime and case-ready cuts, and mark 35 years of offering the branded beef. The newly developed resources included numerous printed pieces, a dedicated website, videos and ongoing social media communications. National Beef also earned the Fabricator Proficiency Award for marketing the most cuts from each side of beef meeting the brand’s quality standards. The company’s locations in Dodge City and Liberal, both in Kansas, also were named Top Sales Volume Fabricators, ranking first and second, respectively. Both locations also earned Five Million Head Certified awards for sides of beef meeting the brand’s high standards since the plants first began offering the products. The company’s leadership in the global marketplace was recognized with a Top Sales Volume International Packer award, as well.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.