MAUI, Hawaii – HEB Mexico, Escobedo, Nuevo Leon, Mexico, was recognized with the Top Sales Volume Small Chain Retailer award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

The HEB team journeyed to the Certified Angus Beef ® Culinary Center in Wooster, Ohio, to experience new beef cutting methods and discuss opportunities to market them in stores. The resulting promotions included a billboard campaign and ads in Monterrey lifestyle magazines. HEB Mexico also focused on the brand at community events, such as the Fajita and Burger Fest and the Grill Master competition, bringing more attention to the retailer’s meat cases.

About the Certified Angus Beef ® brand

Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.