Asheville, N.C. – Sept. 25, 2019 – Meijer Inc., Grand Rapids, Mich., was recognized with the Retail Marketer of the Year – Large Chain and Retail Value-added Products Marketer of the Year awards by the Certified Angus Beef ® brand for leadership in product quality, marketing and sales. The awards were presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Meijer excelled in marketing both fresh and timesaving meal solutions for customers. The marketing award for a large retail chain recognized Meijer’s expertise in offering customers a wide selection of Certified Angus Beef ® brand cuts and ground beef, as well as Certified Angus Beef ® brand Prime for the ultimate selection of top-quality beef. Meijer regularly promoted the products in advertising and the weekly circular. The branded beef also was served at the Grand Tasting of the Meijer LPGA Classic.
Looking at timesaving meal solutions for the value-added products award, Meijer introduced Certified Angus Beef ® brand Wahlburgers at Home and Ebel’s summer sausage in stores. Deli meats, marinated cuts and frozen burgers also were featured in shopper promotions. Meijer team trainings helped staff assist customers with product selections. The company’s coordinated efforts in marketing and training also strengthened Meijer’s share of the premium beef market, guiding the company to earn the Top Sales Volume Large Chain Retailer and Top Retail Sales Volume Increase awards.
About the Certified Angus Beef ® brand
World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit CertifiedAngusBeef.com or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.
