Asheville, N.C. – Sept. 25, 2019 – La Michoacana Meat Market, Houston, was recognized with the Retail Rookie of the Year award by the Certified Angus Beef ® brand for leadership in product quality, marketing and sales. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

La Michoacana centers its meat department on the Certified Angus Beef ® brand’s signature quality. The grocer features the brand for all taco meat and in-store carnicerita. To let customers know about the beef’s quality, La Michoacana created a video podcast to empower employees to share information with shoppers. The brand was promoted on store signage, in social media and advertising, and at its Feria Del Taco events to secure a remarkable first year with the branded beef in its meat cases.

About the Certified Angus Beef ® brand

World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.