Asheville, N.C. – Sept. 25, 2019 – Lou’s Thrifty-Way Market, Norfolk, Neb., was recognized as the Independent Retail Marketer of the Year by the Certified Angus Beef ® brand. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

Lou’s Thrifty-Way Market is one store with a mighty meat presence. The meat department, where the Certified Angus Beef ® brand is featured weekly, is key to its success. Signature beef cuts at the store include Lou’s Lunker tomahawk and T-bone steaks. Televisions in stores and ongoing promotions share information about the branded beef with customers.

About the Certified Angus Beef ® brand

World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.