Asheville, N.C. – Sept. 25, 2019 – HEB Mexico, Escobedo, Nuevo León, Mexico, was recognized with the No. 2 Sales Volume Small Chain Retailer award by the Certified Angus Beef ® brand. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

HEB Mexico began offering the branded beef in black trays, so customers can easily distinguish it in the meat case. Through an annual marketing plan, the grocer’s Grill Master event, videos and billboards led customers to the meat case for their beef selections. Meat leaders for the company participated in training at the Certified Angus Beef ® Culinary Center to support success at the meat case.

About the Certified Angus Beef ® brand

World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.