Forty years ago, beef in the meat case was far from perfect and definitely far from consistent. So, what did the Certified Angus Beef ® brand set out to do? Change that.
The difference is in the details—10 consistency and quality specifications designed to deliver the perfect steak on the dinner plate every single time.
After 27 years of selling the premium brand, Ed Steinmetz, Giant Eagle meat and seafood vice president, says it gives the customer something to count on.
“I’ve been a very, very strong advocate of the brand,” he says. “From a consumer perspective, it gives me confidence when I’m buying beef that I’m buying a product that’s more dependable, better flavor, better juiciness and tenderness.”
For others, it goes way beyond just buying a steak. They’re buying into a program created in 1978 and still led today by family ranchers.
“I believe the customer who buys the Certified Angus Beef ® brand is predisposed to buying higher quality products throughout the store,” Steinmetz says. “These are folks who understand quality, who understand that sometimes you pay a little extra, but you get what you pay for.”
Higher quality means a premium experience for everyone.
“From a retailer’s perspective and being responsible for the quality and variety we provide customers, I know when they’re buying this brand. The chances of them having a great experience goes up exponentially when they buy the Certified Angus Beef ® brand.”
The bottom line is customer satisfaction.
“It just gives me confidence that we’re doing the right thing with the customer by offering it,” Steinmetz says.