Niche markets and natural products make a divine combination.
Brothers Marketplace meet its customers’ demands: fresh, whole foods with superior quality and consistency. The Certified Angus Beef ® brand Natural products are a perfect fit for their Northeastern customers.
The Boston-area stores focus on creating a strong visual presence and shopping experience for their customers. Unique in-store marketing and sharing their beef’s background aligns with the mission of the neighborhood market.
Consistent carcass utilization provides a steady supply to offer their customers with a wide variety of natural beef cut options. From shoulder cuts to tenderloin, they have it all.
While Certified Angus Beef ® brand Natural product sales were down 20%, in some markets, they are the ideal. The Roche Brothers. branch saw a 136% increase this year in pounds of product sold.
“For the team at Brothers Marketplace and Roche Brothers, it’s about the relationships, with their customers and their partners, and the quality products they provide in their stores,” says Jeff Vinacco, Certified Angus Beef ® executive account manager.
Consistent relationships serving a captivated clientele. It just feels natural.
Read more stories from the 2020 Brand Update here.
