Step into the Certified Angus Beef Innovation Hub, where black garage-door windows flood the space with natural light, emerald walls inspire creativity, and the scent of freshly brewed coffee and expertly prepared beef lingers in the air while the sounds of lively conversation bounce off the walls.
Located at Certified Angus Beef’s main office in Wooster, Ohio, The Innovation Hub is a dynamic new space designed to be a natural extension of the success at The Culinary Center, which has been in high demand since it opened in 2012. Spanning about 2,000-sqaure-feet, the hub is tailored to meet the growing need for creative collaboration.
“Great ideas don’t happen in isolation,” says Deanna Walenciak, vice president of brand marketing. “The Innovation Hub was created for deeper conversations and breakthrough moments with our partners.”
Flexible for meetings, events and everyday work, the hub is equipped with state-of-the-art AV systems and adaptable seating to encourage engagement. More space means more opportunities to work alongside partners, tailor solutions and drive success.
The Culinary Center hosts numerous guests each year, and with the addition of the hub, Certified Angus Beef can better accommodate the growing demand for collaboration. This new space complements both the Culinary Center and the local farms tied to the brand, offering opportunities for partners to engage, visit and gain a deeper understanding of the Certified Angus Beef story from pasture to plate.
“The hub gives us the tools and space to better understand our partners’ needs,” Walenciak adds. “It’s about creating solutions that move us forward, together.”
Certified Angus Beef continues to invest in its future, ensuring that fresh ideas, partnerships and employee engagement will continue to thrive.
