Editor-in-Chief Andy Hanacek of The National Provisioner spoke with Certified Angus Beef LLC President John Stika at the brand’s Annual Conference in Maui, Hawaii. During the interview, Stika discussed the brand’s 40th anniversary, and the struggles and triumphs that led to its success today.

“We’re here celebrating the entire community,” Stika said. “We celebrate the fact that those early years were tough, and it took a small group of people with a dedicated passion and a really strong idea to keep this brand moving.”

Watch Stika’s full interview to learn more about the Certified Angus Beef ® brand.