MAUI, Hawaii – DeMoulas Market Basket, Tewksbury, Mass., was recognized with the Retail Value-added Products Marketer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

DeMoulas’ stores introduced marinated steak tips and fresh corned beef to claim the value-added products honor. The retailer also added fresh Certified Angus Beef ® brand Natural steaks, burgers and ground beef to its meat cases. Through marketing and team training, DeMoulas Market Basket renewed the store’s commitment to offering the best in beef, adding to sales and earning the No. 4 Sales Volume Large Chain Retailer award.

About the Certified Angus Beef ® brand

Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness.

Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime.

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