MAUI, Hawaii – The Taste of Texas restaurant, Houston, Texas, was recognized with the Legendary Steakhouse award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
For 40 years, the Taste of Texas restaurant has been a hallmark in Houston, known for its southern charm, hospitality and the finest cuisine. Owners Edd and Nina Hendee began serving Certified Angus Beef ® brand steaks in 1984, just six years in business, to match the fresh-from-scratch quality and flavor of their breads, salads and desserts. The beef is hand-cut, hand-trimmed, aged 40 days and regularly featured in the restaurant’s social media communications. The Hendees and now the next generation, daughter Lisa Blackard, daughter Kristin Blackford and her husband, Corbin, ensure the level of excellence that creates greater value for guests. The Hendee family leads their Taste of Texas legacy to make a difference for the community, guests and employees, and the 4th graders who visit the restaurant each year to learn about Texas history.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime.
For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.