Asheville, N.C. – Sept. 25, 2019 – Schnuck Markets, Saint Louis, Mo., was recognized with the Retail Rising Star – Large Chain award by the Certified Angus Beef ® brand. The award was presented at the brand’s Annual Conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
Established in 1939, Schnuck Markets is a hometown market, which has been offering the Certified Angus Beef ® brand for nearly 25 years. The grocer distinguishes itself from competitors with in-house butchers, and by centering the meat case on the branded beef’s tenderness and flavor. Extensive promotions, including front-page features on the weekly circular, in-store signage and trained meat staff, elevated the grocer’s success with the brand and guided customers to understand its signature quality.
“It really provides our guests, our customers, with the best shopping experience and to really have that one-on-one personalization and engagement,” says Dan Sweet, Schnuck’s meat and seafood merchandiser. “It’s knowing our meat team by name when they walk into our stores and requesting a Certified Angus Beef ® brand specialty cut.”
About the Certified Angus Beef ® brand
World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created over 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table through a gate-to-plate network that also includes meat companies, retailers and chefs. Ten exacting standards ensure the beef’s superior taste and tenderness in every bite. For more information, visit CertifiedAngusBeef.com or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.