04:24 AM

Roche Bros. named Retail Brand Extension Marketer of the Year

MAUI, Hawaii – Roche Bros., Wellesley Hills, Mass., was recognized with the Retail Brand Extension Marketer of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.

Roche Bros. introduced Certified Angus Beef ® brand Prime steaks and burgers, adding to its long-time expertise in offering the best Angus beef in the market. Store signage, tailgating meal solutions and holiday roast promotions gave customers more reasons to turn to Roche Brothers at mealtime.

About the Certified Angus Beef ® brand

Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.